Sunday, August 28, 2016

Terios Can Survive Onslaught HR-V?

SUV into models that are popular in Europe. No exception in Indonesia is growing fairly well. This also recognized the Marketing Director of Astra Daihatsu Motor (ADM) Amelia Tjandra. In this class, there are at least eight competing models. But the biggest selling Honda HR-V with 22 827 units, followed by Honda HR-V engine 1.5 with 12 973 units. While the distribution of factory to dealer Daihatsu Terios only 4,617 units.

PT Astra Daihatsu Motor respond to the presence of Honda BR-V with the launch of Custom Terios. This model comes with a more sporty look and successfully tempt consumers exceeded initial expectations.

When launched, PT ADM just plug the sales target of 50 units per month. Not unexpectedly this model managed to book reservations are 292 units in two months.

But actually, specifically in Indonesia and not SUVs that being said the key to increasing sales. Back are all derived from the concept of the family car. This concept is desired by consumers in Indonesia. "So success is not a matter of SUV models, but because the family's car," said Amel.

Daihatsu Terios

Daihatsu Terios

Furthermore, he pointed out other models such as the model LCGC not like the fast-growing SUV model with the concept of the family car. What does the concept of the family car? "The family car that has a carrying capacity of seven passengers," he said.

Amel also gave other examples outside Daihatsu. "The success of Honda BR-V for applying the concept of the family car."

Honda BR-V is a seven-passenger crossover SUV that is built using the same platform with the Mobilio. The concept is the same as that of the Daihatsu Terios. SUV-style medium ADM also took DNA from Daihatsu Xenia. Data Indonesian Automotive Industry Association (Gaikindo) wholesale LSUV until April reached 47 963 units this year, up from the same period in 2015 to 27 036 units.

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